Road Assistance in Turkey is a report about the market for prepaid assistance – sometimes referred to as breakdown recovery insurance – acquired by individual consumers owning passenger cars in Turkey. The research is based on a primary survey of over 50 actual and potential distributors of road assistance in Turkey including automotive clubs, motor insurance brands, car manufacturer brands and independent warranty providers. For each of these organisations, it establishes whether they offer road assistance in any format or not and, if they do, the partner assistance firms with which they work if they do not report managing the service themselves on an internal basis.
Having presented the provision rates for road assistance across these main categories of distributor, the study then compares the operating models that they use, shows which providers of road assistance hold the most partnerships in each category and comments upon the importance of other distribution options including online aggregators and packaging with banking products. Moreover, it quantifies the value of the market for road assistance acquired by individual consumers in Turkey in 2016 plus the volume of policies in force at year end (both segmented by distribution channel), presents the likely market share by revenues of the leading competitors, and provides forecasts for the value of the market up to 2020.
You may be able to use this report, plus the PartnerBASE™ dataset and market data file that accompany it, in one or more of the following ways:
to evaluate the size, segmentation and future prospects of the market for road assistance for individual consumers in Turkey, plus its value within the total prepaid market for road assistance (which also includes assistance for fleets and non-fleet commercial vehicles);
to appreciate the overall penetration rate for road assistance across passenger cars driven by individual consumers in Turkey and the contribution made to this of direct sales by automotive clubs and assistance firms, cover embedded in motor insurance, cover embedded in automotive manufacturer factory warranties, cover embedded in extended warranties and prepaid service contracts, and cover packaged with payment cards and bank accounts;
to gain access to a single comprehensive source of information detailing partnerships between providers and distributors of prepaid road assistance in Turkey, and the extent to which these are drivers of the market share of revenues of the leading competitors;
to understand the competitive position of established national assistance brands (e.g. Marm Assistance and SD Assist in Turkey), international assistance providers and challenger assistance firms, plus the potential for new distribution models, such as on-demand road assistance apps, to disrupt the market.
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