Road Assistance in South Korea

Road Assistance in South Korea is a report about the market for this type of assistance – sometimes referred to as breakdown recovery insurance – acquired by individual consumers in South Korea. The research is based on a primary survey of over 40 actual and potential distributors of road assistance in South Korea including automotive clubs, motor insurance brands, car manufacturer brands and independent warranty providers. For each of these organisations, it establishes whether they offer road assistance in any format or not and, if they do, the partner assistance firms with which they work if they do not report managing the service themselves on an internal basis.

Having presented the provision rates for road assistance across these main categories of distributor, the study then compares the operating models that they use, shows which providers of road assistance hold the most partnerships in each category and comments upon the importance of other distribution options including online aggregators and packaging with banking products. Moreover, it quantifies the value of the market for road assistance acquired by individual consumers in South Korea in 2014, segmented by distribution channel, presents the likely market share by revenues of the leading competitors, and provides forecasts for the value of the market up to 2018.

You may be able to use this report plus the accompanying PartnerBASE™ dataset and market data annexe in one or more of the following ways:

• to appreciate the size, segmentation and future prospects of the market for road assistance for individual consumers in South Korea;

• to appreciate the competitive structure of the markets and the number of challenger assistance firms that are seeking to dislodge the market leaders;

• to gain access to a single comprehensive source of information detailing partnerships between providers and distributors of road assistance in South Korea;

• to understand the presence and impact of international assistance firms and national players plus the relative position of the country's automotive clubs.