Digital Insurance Metrics: Consumer Approaches to Emerging Distribution and Servicing Models in Canada

Based on a representative survey of over 1,000 consumers, Finaccord's Digital Insurance Metrics report about Canada offers detailed insights into the behaviour of Canadian consumers concerning emerging digital distribution and servicing models for insurance. As well as providing perspectives around the extent to which they acquire insurance digitally as at 2019 – which includes not only online purchase but also take-up rates for different types of telematics-based vehicle insurance – the research additionally investigates other related factors that will shape the environment for digital insurance in future.

These include the ‘digital infrastructures’ that consumers in Canada have established in their lives already such as the following:

They also comprise forward-looking data points that could shape how personal lines insurance in Italy may evolve digitally in future such as:

Where relevant and valuable, results are segmented by gender, age group, annual household income and other socio-demographic elements to illustrate behavioural differences between particular clusters. Hence, the knowledge afforded by the study provides parties that have an interest in the future of personal insurance distribution and servicing in Canada with unprecedented and unique insights into not only the behaviour of Canadian consumers as it currently stands but also how it is likely to alter in future.


For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail [email protected].