Digital Insurance Metrics: Consumer Approaches to Emerging Distribution and Servicing Models in Selected Global Markets

Based on a representative survey of over 12,500 consumers, Finaccord's Digital Insurance Metrics report about selected global markets offers detailed insights into the behaviour of consumers in Australia, Brazil, Canada, China, France, Germany, Italy, Spain, the UK and the US concerning emerging digital distribution and servicing models for insurance. As well as providing perspectives around the extent to which they acquire insurance digitally as at 2019 – which includes not only online purchase but also take-up rates for different types of telematics-based vehicle insurance – the research additionally investigates other related factors that will shape the environment for digital insurance in future.

These include the ‘digital infrastructures’ that consumers in these ten countries have established in their lives already such as the following:
  • the extent to which they already have ‘virtual assistants’ (e.g. Amazon’s Alexa) and / or intelligent sensors in their homes at present or are interested in doing so in future;
  • their ownership and utilisation rates for wearable devices (given the potential for tying these in to innovative health and life insurance propositions);
  • the regularity with which they play online games (given the potential for increasing engagement by ‘gamifying’ aspects of insurance ownership).

They also comprise forward-looking data points that could shape how personal lines insurance in the ten countries may evolve digitally in future such as:
  • the rates of awareness of and interest in acquiring insurance in alternative formats made possible by insurtech such as all-in-one policies and apps, P2P / social insurance and health / life insurance that rewards healthy lifestyles;
  • the degree to which consumers would be open to acquiring insurance recommended by or branded in the names of Amazon, Apple, Facebook, Google, Microsoft and Samsung (or Amazon, Apple, Baidu, Huawei, Microsoft and QQ / WeChat in the case of China);
  • the extent to which consumers are willing to submit and manage personal insurance claims entirely via digital means.

Where relevant and valuable, results are segmented by gender, age group, annual household income and other socio-demographic elements to illustrate behavioural differences between particular clusters. Hence, the knowledge afforded by the study provides parties that have an interest in the future of personal insurance distribution and servicing in Australia, Brazil, Canada, China, France, Germany, Italy, Spain, the UK and the US with unprecedented and unique insights into not only the behaviour of consumers in these countries as it currently stands but also how it is likely to alter in future.

For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail [email protected].

$6,995.00 USD
+7% GST for Singapore-based customers

Create an account

Create an account

Password strength:

I agree to the Terms & Conditions.
Finaccord and other Aon group companies
will use your personal information to contact
you from time to time about other products,
services and events that we feel may be of
interest to you. All personal information is
collected and used in accordance with our privacy statement.

Consulting Services

Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. For further information about the types of consulting that Finaccord is able to carry out, please visit our Consulting page.