Digital Health Metrics: Consumer Approaches to Health Insurance in Italy

This series provides a detailed analysis of consumer attitudes and behaviour towards health insurance, focusing particularly on the growing role of digital technology, across ten key markets in 2020: Australia, Brazil, Canada, China, France, Germany, Italy, Spain, the UK and the USA.

Analysis is provided in four main areas:

Policy types, purchases, renewals and changes

1. How many people acquire private health insurance in each country?
2. What kinds of health insurance do they have?

Purchase journey

1. What organisations do people buy cover from?
2. Which online and offline interfaces do they use
3. Do aggregators play a significant role?
4. In Country X, mobile phones have become a key interface for sales, but face-to-face contact remains important

1. What are the levels of use and interest in these digital options:
   1. online claims
   2. wearable devices
   3. lifestyle-linked policies
   4. data-sharing
   5. mobile apps

Reputation and trust

1. How do people feel about their health insurers, and why?
2. Do they trust major tech brands more than their insurance provider?