Affinity and Partnership Marketing in UK Household and Home Emergency Insurance

Finaccord's report titled Affinity and Partnership Marketing in UK Household and Home Emergency Insurance represents the most detailed research ever undertaken on this sector and is one of seven studies in the latest series of publications. Drawing on the results of a survey of 2,555 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for household and home emergency insurance across a range of distributor categories.

These include: banks; building societies, charities; estate agency and property services firms; housing associations; internet, media and telecoms entities; online aggregators and brokers; professional associations; retailers; trade unions; and utilities and gas boiler manufacturers. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of more than 450 affinity and partnership marketing initiatives traced by Finaccord in this sector.

In addition, the analysis identifies not only the providers of household and home emergency insurance with the most partnerships (overall, and within each category) but also computes 'weighted provider shares of partnerships' in order to highlight the providers that are likely to hold the most valuable relationships given the characteristics of their partners.

You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:

  • drill down into the detail lying behind affinity and partnership marketing schemes for household and home emergency insurance;

  • gain access to research that chronicles the vast majority of affinity and partnership marketing opportunities in these two areas;

  •  understand not only which providers have secured the most partnerships but which are likely to hold the most valuable deals for each of household and home emergency insurance;

  •  benchmark the competitive position of your own organisation in affinity and partnership marketing and spot opportunities for displacing rivals;

  • plan your future affinity and partnership marketing strategy in household and home emergency insurance armed with the best market and competitor intelligence available on this subject.

Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK household and home emergency insurance.

Note that in this report, household insurance is defined as policies sold to consumers for risks associated with their main residence protecting buildings and / or contents. As such, it excludes policies specifically for holiday and second homes, cover for buy-to-let properties owned by landlords and contents insurance specifically for students, each of which are covered in a separate series of studies for which the series prospectus can be seen here.

In a similar vein, the definition of home emergency insurance refers to policies sold to private households in order to help with one or more types of home-related problem. These include the following main risks: the malfunctioning or failure of gas boilers, gas supply pipes and gas central heating systems; problems associated with plumbing, drainage or water supply pipes; and electrical emergencies and breakdowns apart from breakdowns related to individual household appliances (such as a problem with a washing machine).

In the case of insurers (including those defined in the research both as ‘underwriters’ and as ‘tied / multi-tied agents’), the research considers cover bundled within wider household insurance policies. Bundled cover is also the focus in the case of packaged accounts albeit for all other distributor categories, analysis of home emergency insurance is limited to stand-alone policies only.

For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail [email protected].

$2,095.00 USD
+7% GST for Singapore-based customers

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Consulting Services

Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. For further information about the types of consulting that Finaccord is able to carry out, please visit our Consulting page.