Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Canada

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Canada is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, high-value furniture, mobile gadgets and mobile phones (i.e. cell phones) in Canada.

The study draws on extensive primary and secondary research covering 191 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Canada.

Key features of this publication include:
  • quantification of the market value for extended warranties and insurance linked to mobile and non-mobile consumer products: how much is the market likely to have been worth in Canada in 2019, how did it split between white goods, brown goods, grey goods, high-value furniture, mobile gadgets and cell phones, and to what extent did each of these segments grow or decline in value since 2015?

  • analysis of extended warranty underwriters and brokers that have established scheme relationships with manufacturers and retailers of white goods, brown goods, grey goods, high-value furniture, mobile gadgets and cell phones, including their unweighted and weighted share of partnerships;

  • consideration of the potential for cross-selling stand-alone extended warranty and insurance policies through independent channels that are separate from either manufacturers or retailers: to what extent has this form of distribution developed in Canada and who are the main competitors in this respect?

  • forecasts for the value of the market for extended warranties and insurance linked to mobile and non-mobile consumer products up to 2023: assuming no significant changes in the number of manufacturer and retailer schemes, what factors will cause this sector to grow or decline in the next few years?


For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail [email protected].

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