Bancassurance in Africa and the Middle East: Product and Partnership Strategies of the Region's Top 120 Retail Banking Groups

Bancassurance in Africa and the Middle East: Product and Partnership Strategies of the Region's Top 120 Retail Banking Groups is a report and PartnerBASE™ dataset that provides a detailed overview of the bancassurance strategies of 120 of the leading consumer banking groups in Africa and the Middle East (including the Middle East, North Africa and sub-Saharan Africa). In total, the research investigates 340 country-specific retail banking units since some of these groups are active in retail banking in multiple territories; for example, the study analyses the bancassurance operations of Standard Bank Group in a total of 12 countries.

For each country-specific unit, it ascertains which of 24 different insurance types are offered, the operating model used where they are available (differentiating, for example, between external, joint venture and captive underwriting partners) and the identity of the insurance providers in each case. In this context, note that the 24 insurance types (ordered alphabetically by the broad category to which they belong) are as follows:

  • accident and health insurance: accident, health / hospital cash, medical expenses;

  • commercial non-life insurance: commercial liability, commercial motor, commercial property, other commercial non-life, professional indemnity, trade credit;

  • creditor insurance: related to consumer finance related to credit cards and mortgage-related;

  • investment- and retirement-related life insurance: investment-related life (not unit-linked), investment-related life (unit-linked) and retirement savings;

  • personal and identity protection insurance: ATM cash / handbag / mobile / wallet, card protection, identity protection;

  • personal non-life insurance: home, personal motor, travel;

  • protection-related life insurance: critical illness, income protection, risk life.

This dataset is then used to analyse the bancassurance strategies of each of the 120 retail banking groups. For example: it highlights which groups maintain alliances with insurance providers that can be considered strategic and which work more loosely with a range of providers; it shows whether internationally-diversified groups utilise the same insurance partners across multiple countries in Africa and / or the Middle East or whether they formulate their approach at a country-specific level; and it demonstrates which groups are reliant wholly or mainly on captive or joint venture underwriters.

The report and PartnerBASE™ dataset that accompanies it can be used in one or more of the following ways:
  • gain access to a unique information source that will allow you to arrive at a rapid understanding of the bancassurance strategies of 120 of the leading retail banking groups in Africa and the Middle East;

  • appreciate which insurance providers have been successful in establishing partnerships with these groups and which of those partnerships can be considered genuinely strategic;

  • comprehend the magnitude of the captive and / or joint venture underwriting businesses of over 30 banking groups across Africa and the Middle East that have their own insurance subsidiaries;

  • evaluate opportunities to establish bancassurance partnerships across a wide range of insurance products (both life and non-life, personal and commercial) either in a single country or across multiple territories where banking groups are active;

  • benefit from both the broad conclusions contained within the report and the product-specific detail in the PartnerBASE™, meaning that this is a study that can be used for both strategic and tactical planning.


For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail [email protected].

$2,795.00 USD
+7% GST for Singapore-based customers

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Finaccord is also able to undertake bespoke research and consulting assignments about this and other subjects. For further information about the types of consulting that Finaccord is able to carry out, please visit our Consulting page.