Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in China

Based on a survey of over 2,000 consumers, Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in China offers updated insights into the current development and future prospects of online insurance comparison sites in China. It examines consumer propensity to research and purchase any kind of insurance online plus the size of the available market for the key products of car and home insurance, as defined by new customers and switchers; it then analyses the distribution channels and interfaces used for acquiring these policies, highlighting both use of aggregators on the path to purchase, in particular, and the share of online sales, in general, including indicators for the speed at which these are growing.

Moreover, it investigates the extent to which online insurance buyers in China are using tablets or mobile phones for this purpose, as opposed to regular laptop or desktop computers, and establishes whether propensity to use aggregators is influenced by a range of variables including not only gender, age and annual household income but also type of cover held, differentiating between standard and non-standard policies and (for car insurance only) between telematics-enabled policies and regular policies. In addition, it benchmarks the performance of seven of the leading insurance comparison sites in China in terms of awareness and sales conversion rates.

Key features of this report and the consumer data file that accompanies it include:

unique data showing whether Chinese consumers use one, two, three or up to seven or more sites when researching insurance products;
standardised figures illustrating distribution channels employed for acquiring car and home insurance, differentiating between 'available' customers buying for the first time or switching provider and customers simply renewing a policy bought in a previous year;
similar statistics showing the distribution interfaces used in China for the same two policy types with a split between sales in a face-to-face setting, online sales, phone sales (both inbound and outbound) and postal sales;
performance benchmarking for seven of the leading aggregators – Huize, JD Finance, Kaixinbao, Taobao Baoxian, Xiangrikui, Xin Yi Zhan and Zhongmin Baoxianwang – in order to indicate rates of recognition, use to research insurance and use to actually buy insurance;
original insights concerning the extent to which Chinese consumers make use of comparison sites for other services such as banking products, home energy and broadband services, and mobile phone subscriptions.

For further information about this research, please access the table of contents and series prospectus by clicking on the corresponding links to the left-hand side of this page, or e-mail [email protected].

$1,595.00 USD

+7% GST for Singapore-based customers

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