Affinity and Partnership Marketing in UK Commercial Non-Life Insurance

40.5% of all partner organisations in this study have arranged some form of commercial insurance to their members with a maximum rate of provision of 81.4% in the case of commercial liability cover set up by sports organisations;

across all organisations, commercial liability is the type of insurance most likely to be offered, with a provision rate of 29.6%, followed by commercial property (23.6%), professional indemnity (18.3%), commercial specialised (15.4%) and commercial motor (12.1%);

where commercial affinity schemes are in place, the average is for between two and three of these types of cover to be available;

most commercial affinity schemes are organised through a broker with over 250 mentioned in conjunction with at least one initiative when counted on a consolidated group basis - in contrast, where final underwriters were identifiable, over 60 underwriting groups are involved in at least one program.

to understand which types of commercial non-life insurance are sold through which types of affinity partner, including which sub-categories of trade associations;

to locate opportunities for new partnerships by identifying gaps by product and for specific partners;

to identify brokers and underwriters involved in schemes for different types of commercial non-life insurance and to monitor the activity of competitors in this channel;

to learn for each of 1,700 partner organisations included in the research what relationships they currently have in place for commercial non-life insurance;