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Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Germany

Table of Contents

Executive Summary

Introduction

Survey Analysis

Appendix

List of Graphics / Tables

 

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

What is this series about?

The research examines the status of aggregators plus other key metrics in car and home insurance…

Rationale

… including the behaviour of non-standard policyholders and the shift to buying through mobile devices

Global consumer research

2.0 SURVEY ANALYSIS

Introduction

Consumer propensity to research and purchase insurance products online

Overview

Segmentation by age and annual household income

Number of sites consulted when researching insurance online

Car insurance

Switchers and new buyers within the total

Distribution channels

Distribution interfaces

Devices used for buying online

Cross-tabulation of distribution channels and interfaces

Standard and non-standard policies

Telematics-enabled and not telematics-enabled policies

Switching rates

Home insurance

Switchers and new buyers within the total

Distribution channels

Distribution interfaces

Devices used for online purchases

Cross-tabulation of distribution channels and interfaces used

Standard and non-standard policies

Switching rates

Combined analysis of car and home insurance

Devices used for online purchases

Overlap in usage of aggregators

Use of aggregators by socio-demographic group

Peak months for purchasing car and home insurance

Awareness and usage of the leading eight aggregators

Consumer awareness

Consumer usage to research and purchase insurance

User conversion rates

Comparison of recent to historical usage

Planned usage of aggregators

3.0 APPENDIX

Research sample statistics 

Research structure 

 

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY 

1.0 INTRODUCTION 

2.0 SURVEY ANALYSIS 

Consumer propensity to research and purchase insurance products online in Germany, 2012 and 2016

Consumer propensity to research and purchase insurance products online in Germany, 2012 and 2016 (table)

Consumer propensity to research and purchase insurance products online in Germany, segmented by age, 2016

Consumer propensity to research and purchase insurance products online in Germany, segmented by annual household income, 2016

Consumer propensity to research and purchase insurance products online in Germany, segmented by age and annual household income, 2016 (table)

Number of sites consulted by consumers in Germany when researching insurance products, 2012 and 2016

Number of sites consulted by consumers in Germany when researching insurance products, 2012 and 2016 (table)

Percentage of consumers in Germany renewing a policy, switching provider or acquiring car insurance for the first time, 2016

Analysis of distribution channels used by consumers for acquiring car insurance in Germany segmented between renewals in 2016, and switchers / new buyers in 2012 and 2016

Analysis of distribution channels used by consumers for acquiring car insurance in Germany segmented between renewals in 2016, switchers / new buyers in 2012 and 2016, and all customers in 2016 (table)

Analysis of distribution interfaces used by consumers for acquiring car insurance in Germany segmented between renewals in 2016, and switchers / new buyers in 2012 and 2016

Analysis of distribution interfaces used by consumers for acquiring car insurance in Germany segmented between renewals in 2016, switchers / new buyers in 2012 and 2016, and all customers in 2016 (table)

Online buyers of car insurance in Germany segmented by type of device used, 2012 and 2016

Online buyers of car insurance in Germany segmented by type of device used, 2012 and 2016 (table)

Cross-tabulation of distribution channels and interfaces used for acquiring car insurance by switchers and new buyers in Germany, 2016

Consumers with car insurance in Germany segmented between standard and non-standard policies, 2016

Segmentation of consumers with non-standard car insurance in Germany by type(s) of policy held, 2016

Analysis of distribution channels used by consumers for acquiring car insurance in Germany segmented between standard and non-standard customers, 2016

Analysis of distribution channels used by consumers for acquiring car insurance in Germany segmented between standard and non-standard customers, 2016 (table)

Analysis of distribution interfaces used by consumers for acquiring car insurance in Germany segmented between standard and non-standard customers, 2016

Analysis of distribution interfaces used by consumers for acquiring car insurance in Germany segmented between standard and non-standard customers, 2016 (table)

Standard and non-standard car insurance buyers in Germany segmented by gender, age group, household income, employment, and presence of dependents, 2016

Types of car insurance in Germany segmented between telematics-enabled and not telematics-enabled policies, 2016

Telematics-enabled car insurance policies in Germany segmented between those based only on distance driven, those based only on driving performance and those based on both factors, 2016

Analysis of distribution channels used by consumers for acquiring car insurance in Germany segmented between telematics-enabled and not telematics-enabled policies, 2016

Analysis of distribution channels used by consumers for acquiring car insurance in Germany segmented between telematics-enabled and not telematics-enabled policies, 2016

Analysis of distribution interfaces used by consumers for acquiring car insurance in Germany segmented between telematics-enabled and not telematics-enabled policies, 2016

Analysis of distribution interfaces used by consumers for acquiring car insurance in Germany segmented between telematics-enabled and not telematics-enabled policies, 2016

Telematics-enabled and not telematics-enabled car insurance buyers in Germany segmented by gender, age group, household income, employment, and presence of dependents, 2016

Switching rates for car insurance in Germany segmented by distribution channel, between standard and non-standard policies, and between telematics-enabled and not telematics-enabled policies, 2016

Percentage of consumers in Germany renewing a policy, switching provider or acquiring home insurance for the first time, 2012 and 2016

Analysis of distribution channels used by consumers for acquiring home insurance in Germany segmented between renewals in 2016, switchers / new buyers in 2012 and 2016

Analysis of distribution channels used by consumers for acquiring home insurance in Germany, segmented between renewals and switchers / new buyers / all customers, 2012 and 2016 (table)

Analysis of distribution interfaces used by consumers for acquiring home insurance in Germany segmented between renewals and switchers / new buyers, 2012 and 2016

Analysis of distribution interfaces used by consumers for acquiring home insurance in Germany segmented between renewals in 2016, switchers / new buyers in 2012 and 2016, and all customers in 2016 (table)

Online buyers of home insurance in Germany segmented by type of device used, 2012 and 2016

Online buyers of home insurance in Germany segmented by type of device used, 2012 and 2016 (table)

Cross-tabulation of distribution channels and interfaces used for acquiring home insurance by switchers and new buyers in Germany, 2016

Consumers with home insurance in Germany segmented between standard and non-standard policies, 2016

Segmentation of consumers with non-standard home insurance in Germany by type(s) of policy held, 2016

Analysis of distribution channels used by consumers for acquiring home insurance in Germany segmented between standard and non-standard customers, 2016

Analysis of distribution channels used by consumers for acquiring home insurance in Germany segmented between standard and non-standard customers, 2016 (table)

Analysis of distribution interfaces used by consumers for acquiring home insurance in Germany segmented between standard and non-standard customers, 2016

Analysis of distribution interfaces used by consumers for acquiring home insurance in Germany segmented between standard and non-standard customers, 2016 (table)

Standard and non-standard buyers of home insurance in Germany segmented by gender, age group, household income, employment, and presence of dependents, 2016

Switching rates for home insurance in Germany segmented by distribution channel and between standard and non-standard policies, 2016

Type of online device used to acquire car and home insurance (combined) segmented by age in Germany, 2016

Type of online device used to acquire car and home insurance (combined) segmented by age in Germany, 2016 (table)

Overlap between purchasers of car and home insurance via aggregators in Germany, 2016

Users of aggregators to buy car and / or home insurance in Germany, segmented by age, 2016

Users of aggregators to buy car and / or home insurance in Germany, segmented by annual household income, 2016

Users of aggregators to buy car and home insurance in Germany, segmented by age and annual household income, 2016 (table)

Percentage of consumers acquiring or renewing car or home insurance in Germany, segmented by month, 2015 / 2016

Percentage of consumers acquiring or renewing car or home insurance in Germany, segmented by month, 2015 / 2016 (table)

Comparison of consumers' reported awareness of major aggregators in Germany, 2016

Comparison of consumers' reported awareness of major aggregators in Germany, 2016 (table)

Comparison of usage by consumers of major aggregators in Germany to search for and purchase insurance, 2016

Comparison of usage by consumers of major aggregators in Germany to purchase insurance, 2016

Comparison of usage by consumers of major aggregators in Germany to search for and purchase insurance, 2016 (table)

Comparison of conversion rate of usage to research to usage to purchase for major aggregators in Germany, 2016

Comparison of percentage of consumers in Germany using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2016

Comparison of percentage of consumers in Germany using major aggregators to acquire insurance within last 12 months and longer than 12 months ago, 2016 (table)

Likelihood of using an aggregator to acquire insurance within the next 12 months in Germany, comparing respondents that have previously used an aggregator and those that have not, 2016

Likelihood of using an aggregator to acquire insurance within the next 12 months in Germany, comparing respondents that have previously used an aggregator and those that have not, 2016 (table)

3.0 APPENDIX 

Survey sample in Germany segmented by geographical region, 2016

Survey sample in Germany segmented by age group and annual household income band, 2016

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